This $1 Hot Wheels Car Works With GoPro -- But There's A Catch
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This $1 Hot Wheels car works with GoPro -- but there's a catch
GoPro is hitching a ride with Hot Wheels, as the two companies team up to create the first die-cast toy car that attaches to a GoPro action camera. That means Hot Wheels fans can capture video of fast-flying toy car stunts from the driver's seat, so to speak.
The Hot Wheels car itself isn't high-tech. Called the Zoom In, the toy goes on sale this month for the same price as any basic Hot Wheels car, just $1.09. What makes it unique is that you can snap in a GoPro Hero Session or Hero5 Session camera, sold separately for considerably more. These cube-shaped cameras sit snug in the center of the toy, locked in place by a bar that grips the top.
The car has a folding bar to lock in the cube camera and keep it snug.
Sarah Tew/CNETThe car should be a hit with anyone who loves Hot Wheels -- or with GoPro fans looking to put a new spin on their action cam shots. Kids can follow livestreaming footage from a tablet or phone app. And the rugged camera shoots in high speed to capture epic crashes in slow motion.
(I just received one of these Zoom In cars from Mattel, so I'll be taking it for a test drive soon -- stay tuned!)
But here's something that may throw buyers for a loop: The two GoPro Session cameras that fit in the car are discontinued models. You should still be able to easily find the Session and Hero5 Session for sale, but supplies may be limited.
This month marks the 50th anniversary of Hot Wheels. The company has put cameras in its cars before. Back in 2011, Mattel released the Video Racer Micro Camera Car, a Hot Wheels car with a camera built inside to record 12-minute clips. You can still find it sold online for about $15.
Of course, that Video Racer car won't get you 4K shots or survive being thrown into water like a GoPro can, but the toy did have something a Session camera lacks: a mini LCD screen for instant playback.
The Zoom In Hot Wheels car rolls out to stores this month for $1.09. The GoPro, however, is sold separately for $200.
Sarah Tew/CNETCNET remembers Toys R Us : "The world's greatest toy store."
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GoPro's new Hero camera looks just like the company's Hero5 and Hero6 cameras, and that's no accident.
Despite being an entry-level model, the Hero shares key design features with its higher-end linemates, namely a 2-inch touchscreen and a rugged body that's waterproof without the need for a polycarbonate housing.
That's something GoPro didn't do with its last Hero, which had little to offer beyond good video quality and a low price. And while the price of the new model is $70 more at $199 (£199, AU$299), those design features apparently mean a lot to potential buyers.
"Our research and feedback shows consumers really like having a touchscreen, so we wanted to give people that familiar experience at an entry-level price, and Hero satisfies both," said a GoPro spokeswoman. Being waterproof to 30 feet (10 meters) without a housing is also a huge selling point for GoPro's cameras, she said.
So where does that leave the company's other $199 camera, the tiny cube-shaped Hero5 Session? It's going away. The Session will continue to be sold at retailers through the first half of 2018, but is no longer available on GoPro.com. Basically, as happens with other discontinued cameras, retailers will sell through what's available, but once it's gone, it's gone.
That's a shame since the Session definitely has an edge on the Hero when it comes to the camera's capabilities. GoPro kept the Hero's shooting options to a bare minimum:
- Record video at 1080p or 1440p at 60 or 30 frames per second (fps) in MP4 at 60Mbps
- Snap 10-megapixel photos
- Burst shoot at 10fps
- Capture time-lapse photos and video at 0.5-second intervals
If you just read that list and wondered why there's no 4K or slow-mo options for video or raw capture or low-light settings for photos, this camera isn't for you. The Hero is aimed squarely at casual and first-time users who want to shoot and share experiences they can't grab with a phone.
The new Hero has a 2-inch touchscreen on back like the Hero5 Black (pictured).
Joshua Goldman/CNETThe shooting options might be lean, but to help balance things out, GoPro added voice controls and electronic video stabilization. Plus, with the built-in Wi-Fi, you can send clips straight to your phone as soon as you stop recording and have them instantly turned into an edited video with GoPro's mobile app.
At the start of the year, GoPro dropped the price of its premium model, the Hero6 Black, from $499 to $399. The addition of the $199 Hero along with the $299 Hero5 Black ($445 at Amazon) moves GoPro's plan forward to return to a good, better, best product strategy.
"What we've learned is people want 'good, better, best' options from us. So with the new Hero we now have cameras that are characteristically GoPro -- durable, waterproof, cool design -- with feature sets for every level of user."
The GoPro Hero is available today at retailers and direct from GoPro.
First published March 29, 10:00 a.m. PT.
Update, 4:30 p.m.: Adds information on Hero5 Session.
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